Promoted tweets are Twitter’s latest advertising tactic. Basically, big BIG advertisers pay what are probably big BIG bucks to have commercial tweets appear at the top of a stream of tweets. Now, there is talk about monopolizing such and banning all other advertising (see this article in the LA Times )
I have mixed feelings about this. On one hand, who wants to see anyone limit the great American dream from any one else, even if it’s Twitter. On the other hand, why not, wouldn’t we all love to be Twitter and call the shots?
I guess ultimately, the little, or even the middle guy wouldn’t get far with advertising on twitter anyway. The concept of text advertising is more economical and better suited using a mobile phone advertising campaign aimed at the small to midsized company. Tweets are seen only by Twitter participants, and it is difficult to target it so your ads are seen by just the right people. So you end up spending big bucks and the benefit is not yet proven.
Mobile phone advertising campaigns are much more easily targeted to exactly who you want to receive the ads (after all they opt in saying they want to hear from you). And, the cost of mobile phone advertising is low as you build your ad list. Can be as low as $10/month.
Yeah, I suppose a promoted tweet would be very effective if your reach is global, such as McDonald’s or Starbucks. For the little guys, probably okay to pass on that one anyway.
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