Mobile Phone Advertising: High Tech Word of Mouth Marketing

Word of mouth has always been the most popular and effective form of advertising around. Small business marketing 101 states that if a friend tells a friend, the chances of making the sale are much greater than if someone sees an advertisement somewhere.

Today, friends talk to friends over their cell phones even more than they do in person. For this reason, mobile phone advertising is the logical next evolution to word-of-mouth marketing.

As with any new form of advertising, many small business owners struggle to see the benefit of how it can work for their particular business. But when you approach mobile phone advertising from the angle that it is simply another form of word-of-mouth advertising, the possibilities become endless.

Here are some of the bigger benefits of mobile phone advertising to your small business:

1. Huge Reach. You only have to walk down the street to see people either talking or texting on their mobile phones. In the US alone, there are nearly 12 billion text messages a month sent back and forth between cell phone users. Many people carrying a mobile phone have it on and nearby 100% of the time. The benefit to you is that you have nearly instant access to a wide range of your customers and their friends any time you want it.

2. Fresh, innovative market. Very few businesses are using mobile phone advertising as part of their marketing strategy today. This means that you will be perceived as cutting edge when compared to your competition.

3. Viral market. Those folks that text message on a regular basis are used to forwarding information that catches their attention to all their friends. If you can create a marketing campaign designed around word of mouth advertising strategies, the possibilities of your message reaching hundreds or thousands more than your original distribution list are huge.

Top it all off with the fact that mobile phone advertising can be very affordable to small business owners, because plans can typically start out small (as little as $10/month) and grow as your needs increase.

Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).